Alpine, the renowned French automotive brand, has made a significant move in the world of digital motorsport by rebranding its esports division from Alpine Esports to Alpine Sim Racing.
This rebranding not only underscores Alpine’s commitment to the evolving landscape of simulated racing but also marks a strategic partnership with the European esports powerhouse, G2 Esports.
The rebranding comes on the heels of the recently concluded F1 2023/24 Sim Racing World Championship, signaling Alpine’s intent to expand its competitive horizons beyond just F1 sim racing.
This shift is seen as a bold step towards aligning with the broader sim racing community, fostering innovation, and elevating performance standards.
The collaboration with G2 Esports is set to further propel Alpine Sim Racing to new heights, leveraging G2’s extensive experience and expertise in competitive gaming.
Alpine’s engagement with sim racing is not new. Over the years, they have partnered with leading brands like ADEPT and Philips Hue to bolster their F1 sim racing initiatives.
The brand has also been proactive in organizing events like the Alpine Esports Series, offering participants unique opportunities such as real-world racing experiences. These initiatives highlight Alpine’s dedication to not just competing but also enriching the sim racing ecosystem.
Happy Racing!
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