In recent years, we have seen the sim racing hardware market become flooded with numerous emerging brands. While they come from various countries, there has been a notable dominance of Chinese brands, which have leveraged their manufacturing expertise in other industries to enter the growing world of motorsports and sim racing.
Just 30–40 years ago, China had almost no automotive industry. Citizens in major cities primarily used bicycles, while those in rural areas relied on even more modest means of transportation. However, rapid economic growth and the increasing complexity of component manufacturing have transformed China into an automotive industrial powerhouse. As a result, we can expect a growing interest in motorsport events and sim racing in the coming years. A key ambassador for China in Formula 1 in recent years has been Guanyu Zhou, who will now take on the role of reserve driver for Ferrari.
On our streets, we can now find brands like MG, Lynk & Co, BYD, Omoda, and many others, either directly from China or from conglomerates with significant Chinese influence. It is expected that the development of competitive motorsports will continue to grow, naturally drawing more audiences to sim racing. For now, several sim racing hardware brands have entered the market, including the following:
Moza Racing
Moza is a proprietary brand of Gudsen, a company originally dedicated to manufacturing audiovisual solutions for content creators. Since entering the sim racing market, it has progressed at an incredible pace, solidifying itself as a highly respected brand with an excellent balance between quality and price. Its latest collaborations with European manufacturers such as Porsche and Lamborghini only reinforce the positive reputation it has earned among sim racers.
You can purchase some of their latest products through Simufy or their official website:
- Moza Racing FSR2 Steering Wheel
- MOZA Racing Essenza SCV12 Steering Wheel
- Moza Sequential Shifter SGP
- Moza Racing R12
Simagic
Simagic is the oldest player in the Chinese sim racing hardware industry. Its founder was active in iRacing forums back in 2018, proposing and showcasing various solutions. While I have yet to personally test one of their units, the Alpha and Alpha Mini models seem to meet high-quality expectations. In Spain, Simufy serves as their distributor, offering the brand’s complete ecosystem, including wheels, bases, pedals, and shifters.
Some of their key products include:
- Simagic P2000 Pedals
- Simagic Alpha Ultimate
- Simagic Shifter DS-8X
- Simagic GT Pro Hub Panel
- Simagic GT1 Steering Wheel
Cammus
Founded in 2008, Cammus specializes in various electric and performance-enhancing solutions for vehicles. They even produce their own handcrafted car model. In recent years, they have ventured into sim racing, developing a complete ecosystem of wheels, bases, and pedals—all manufactured in-house. Additionally, they have introduced some groundbreaking, innovative products that are particularly beneficial for travelers and individuals with mobility challenges.
We have reviewed several of their products:
Conspit
The latest brand to enter our market. After a slow start, they have been actively distributing their products to numerous streamers, allowing potential buyers to see them in action. Their distribution is handled through Simufy, and they now offer a sufficiently comprehensive ecosystem, including wheels, bases, rims, shifters, and pedals.
A selection of their products:
And so far, our only review:
As you can see, the days when small, one-person businesses could thrive in the sim racing market are long gone. Competition is fiercer than ever, and manufacturing, testing, and logistics processes have become increasingly complex. Only well-established companies can enter and succeed in this highly specialized industry.
Happy Racing!
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