EA Is Now Saudi-Owned. What That Means For Racing Games

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Electronic Arts went private on 4 August in the largest leveraged buyout ever recorded. The new owners also control the biggest event in esports, the one that dropped sim racing this year. EA holds the Formula 1 and World Rally Championship game licences. Those three facts belong in the same article.

On Tuesday 4 August 2026, Electronic Arts ceased to be a publicly traded company. A consortium led by Saudi Arabia’s Public Investment Fund, alongside Silver Lake and Jared Kushner’s Affinity Partners, completed a 55 billion dollar acquisition, paying 210 dollars per share in cash and delisting EA from the Nasdaq for the first time in 36 years.

It is the largest all-cash leveraged buyout in history. The deal was announced in September 2025, approved by shareholders in December, and closed once regulators in the United States and Europe cleared the final hurdles.

The gaming press has covered it extensively as a business story. What has gone almost entirely unexamined is what it means for the three driving franchises sitting inside EA, and for a sim racing esports scene that has just had a difficult year.

The completion of the transaction is confirmed in Electronic Arts’ own announcement, which sets out the consortium structure and the company’s current portfolio and financials.

What EA actually owns in this space

Three things, and two of them carry the licences that matter most in motorsport gaming.

  • EA SPORTS F1. The official Formula 1 game franchise, and the only route to a licensed F1 title. F1 25 is the current release.
  • EA SPORTS WRC. The official World Rally Championship game, developed by Codemasters. EA Sports WRC holds the licence that Assetto Corsa Rally, notably, does not.
  • Need for Speed. Not a simulator, but the largest arcade racing franchise in the portfolio, with Unbound the most recent entry.

Behind all three sits Codemasters, the British studio EA acquired in 2021 and the historical home of racing game development inside the company.

EA has confirmed that its announced 2026 releases will proceed as scheduled. Nothing changes in the short term.

The number that should concern racing fans

The financing structure is where this stops being an abstract corporate story.

The 55 billion dollars breaks down as roughly 36 billion in equity and 20 billion in debt. That debt sits on EA’s balance sheet, and it has to be serviced.

Analysts have split on what this means. One argument is that going private frees EA from quarterly earnings pressure and gives it room to take longer development bets. The other, and the one more relevant here, is that a 20 billion dollar debt load tends to produce cost discipline, and cost discipline in a games publisher usually means studio consolidation and headcount reduction.

For context on the scale of what has to service that debt, EA posted GAAP net revenue of approximately 7.5 billion dollars in fiscal year 2026, with net profit of 387 million dollars in its most recent quarter.

Now ask where F1 and WRC sit in that portfolio. EA SPORTS FC is a multi-billion dollar franchise. Madden is a fixture of American sports culture. Battlefield and Apex Legends are enormous. Formula 1 and World Rally Championship games are respectable, licensed, annualised products with committed but comparatively modest audiences.

In a portfolio being managed for cash generation, mid-tier annualised franchises with expensive licence fees attached are exactly the category that gets scrutinised. That is not a prediction. It is the question anyone who plays these games should be watching.

The part nobody has connected

Here is where it gets genuinely interesting for sim racing specifically.

The Public Investment Fund is not a passive financial investor in gaming. It manages more than 900 billion dollars across 220 portfolio companies, and it has named gaming and esports as strategic sectors alongside artificial intelligence and renewable energy. It holds a minority stake in Nintendo. It owns a large esports portfolio including ESL FACEIT.

And it backs the Esports World Cup, the largest prize pool event in competitive gaming.

That is the same event which, for its 2026 edition running until 23 August, dropped sim racing from its lineup entirely. The discipline’s previous representative was cut, and the racing slot went to an arcade title instead.

So the situation now reads like this. The organisation that decided sim racing was not worth a place at its flagship esports event has just bought the company that owns the official Formula 1 and World Rally Championship games.

That could cut either way. A single owner with both the biggest esports platform and the biggest motorsport game licences has an obvious route to putting racing back on that stage. Or it has confirmation, from its own viewership data, that racing does not deliver the audience it wants.

Nobody has publicly asked which. It is the most consequential open question in sim racing esports right now.

What the new owners have actually said

PIF’s stated intentions are expansive rather than defensive.

Turqi Alnowaiser, deputy governor and head of international investments at PIF, pledged to invest heavily in EA’s growth, specifically including the use of artificial intelligence in game development. CEO Andrew Wilson, who stays in post with EA remaining headquartered in Redwood City, said the company and its new owners would invest boldly and accelerate innovation.

The AI point is worth flagging for anyone who plays these titles. Racing games are content-heavy, with cars, tracks, liveries and physics data all requiring substantial manual work. If AI-assisted development is going to be applied anywhere in the portfolio, content generation for annualised sports titles is the obvious first candidate.

This deal is politically contested, and pretending otherwise would be dishonest reporting.

Organisations including Amnesty International and Human Rights Watch have been consistently critical of Saudi Arabia’s investments across sport and esports, with accusations that the strategy functions as reputational management. Those criticisms predate this transaction and apply to a much broader portfolio than EA.

Readers will reach their own conclusions. What is not in dispute is that a very large share of competitive gaming infrastructure now runs through a single sovereign wealth fund, and that this deal significantly increased that share.

What changes for you, and when

Immediately: nothing. Announced 2026 releases proceed as scheduled. Existing games continue to run. Servers, licences and support are unaffected by the transaction closing.

  • Over the next year: watch for studio restructuring announcements, particularly at Codemasters. That is the leading indicator for whether F1 and WRC are being invested in or managed for margin.
  • Over the licence cycle: both the Formula 1 and World Rally Championship gaming licences come up for renewal periodically. Whether EA’s new owners consider them worth what they cost is the decision that would actually change the landscape, and it will not be announced with any fanfare.

None of this means anything bad is coming. Private ownership has produced better games than public ownership plenty of times, and an owner with deep pockets and stated ambitions in the space is not obviously worse than quarterly earnings pressure.

But 20 billion dollars of debt has to come from somewhere, and it will not come from the franchises that already print money.

The next visible checkpoint is Gamescom, from 26 to 30 August, where EA’s post-acquisition posture will be on public display for the first time. It is also, coincidentally, the week the Esports World Cup finishes.

See you on the track!


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