NASCAR and Logitech G have announced a multi-year extension of their partnership, naming Logitech G the Official Sim Racing Hardware Partner of NASCAR. Revealed on October 23, 2026, the agreement will expand the presence of Logitech’s PRO Series racing equipment and TRUEFORCE technology across NASCAR events, esports broadcasts and driver-focused content. The collaboration also includes hands-on simulator experiences for fans, beginning at Talladega Superspeedway on October 24–25.
The expanded agreement builds on an existing relationship between the two organizations, with Logitech G already involved in eNASCAR competitions and driver development initiatives. The new partnership aims to strengthen the connection between virtual racing and real-world motorsport, highlighting how professional drivers use simulation to prepare for races and improve their skills.
Logitech G PRO Series and TRUEFORCE Take Centre Stage
Under the agreement, Logitech G’s PRO Series hardware will play a central role in NASCAR’s sim racing activities. The collaboration will showcase the manufacturer’s racing wheels and TRUEFORCE force feedback technology, which uses game physics and audio information to reproduce additional driving sensations through compatible hardware.
The partnership will also involve NASCAR drivers who already use Logitech G equipment for training and competition. Among them is Denny Hamlin, NASCAR Cup Series driver for Joe Gibbs Racing and a Logitech G ambassador, who emphasized the importance of simulation in preparing for real-world racing and allowing fans to experience motorsport more closely.
Logitech G’s existing sim racing lineup includes the Logitech G PRO Racing Wheel, although the announcement does not introduce any new hardware or specify which configurations will be used at future NASCAR events. No exclusive equipment requirements for esports competitors have been announced as part of the agreement.
Sim Racing Experiences at NASCAR Events
One of the most visible elements of the partnership will be the introduction of interactive simulator areas at selected NASCAR circuits. These installations will allow spectators to experience racing simulation using Logitech G equipment, bringing virtual driving closer to fans attending real motorsport events.
The first activation is scheduled for October 24 and 25 at Talladega Superspeedway, where visitors will be able to try racing simulators in the circuit’s midway area. NASCAR and Logitech G also plan to expand these experiences to additional race weekends, although a complete calendar of future activations has not yet been announced.
The agreement also includes integrated branding during eNASCAR broadcasts and joint promotional content featuring professional NASCAR drivers. These initiatives will highlight the role of simulation in driver preparation, including learning circuits, refining racing lines and maintaining competitive skills between events.
Logitech G has been involved with eNASCAR since at least 2021, when it became an official partner of the eNASCAR Coca-Cola iRacing Series. More recently, the company became a presenting sponsor of the 2026–27 eNASCAR College iRacing Series, supporting a championship that distributes $60,000 in scholarships throughout the season.
The latest agreement expands that relationship beyond esports sponsorship, bringing Logitech G hardware into additional NASCAR fan experiences and promotional activities. While the financial terms and exact duration of the partnership have not been disclosed, both organizations intend to continue developing initiatives that connect simulation technology with real-world racing.
More information is available in NASCAR’s official partnership announcement.
See you on the track!
This website uses affiliate links which may earn a commission at no additional cost to you.
