Polestar continues to step up its launch strategy for the Polestar 5, its upcoming high-performance electric sedan, through an increasingly close collaboration with the Gran Turismo 7 ecosystem. As part of this promotional push ahead of the model’s arrival at European dealerships, the Swedish brand has unveiled an exclusive Gran Turismo–inspired livery, applied directly to a real-world pre-production Polestar 5.
The car has been available to Gran Turismo 7 players since the Spec III update released in December 2025, effectively serving as a bridge between the virtual experience and the physical product. This comes at a key moment, as European customers will still need to wait until spring to take delivery of the real vehicle.
Polestar 5 in Gran Turismo 7: The Simulator as a Preview of the Real Car
In the meantime, customers who have already placed their orders — priced from £104,900 for the Performance Launch Edition and £89,500 for the Dual Motor Launch Edition — can experience the car ahead of time through the simulator. To support this, Polestar has installed Gran Turismo 7 driving rigs at several Polestar Spaces across selected European markets.
These locations allow both customers and prospective buyers to virtually drive the Polestar 5, reinforcing the brand’s narrative around design, technology, and digital-first experiences. It was at the Polestar Space in Vienna where this special livery version of the car was officially revealed.
Polestar Unveils a Special Polestar 5 Livery at a Vienna Event
The presentation was part of a brand-organized competition, in which participants set competitive lap times on the simulators for a chance to win a trip to the FAT Ice Race in Zell am See, one of Europe’s most iconic winter motorsport events. Polestar plans to showcase the Polestar 5 at the event as part of its broader promotional presence.
The competition concluded with a grand final on January 28, attended in person by Kazunori Yamauchi, creator of the Gran Turismo franchise, who presented the winner’s trophy. The featured livery combines a striking yellow-and-black color scheme with a reinterpretation of the classic Gran Turismo logo, incorporating twin longitudinal stripes that emphasize the car’s performance-focused character.
Polestar’s Gran Turismo Marketing Strategy Points to Further European Activations
All signs suggest this initiative will not be limited to the Austrian market or to a single, one-off event. The investment in vehicle wrapping, in-store branding, and experiential activations indicates that Polestar is likely to expand similar promotional efforts across Europe in the coming weeks, as the countdown to the Polestar 5’s public road debut continues.
The strategy further cements sim racing as a marketing and engagement tool while strengthening the connection between electric vehicle manufacturers and digital platforms like Gran Turismo 7. For European motorsport and gaming enthusiasts alike, keeping an eye on local Polestar Spaces may prove worthwhile, as additional events and exclusive prizes could still be on the horizon.
You can purchase Gran Turismo 7 by clicking here for the PS4 version and here for the PlayStation 5 and PS4 versions. Additionally, there’s the 25th Anniversary Edition available for PS5 and PS4.
This website uses affiliate links which may earn a commission at no additional cost to you.
