Streamers move millions of people, hundreds of thousands of potential customers of all ages. For the most part a very appetizing target customer; people with fresh money in their pockets, with time and desire to spend and with few family responsibilities, so for brands focused on leisure it is clearly a vital market.
Many manufacturers cover the biggest streamers with objects and gifts, if only for the simple possibility of catching a few seconds on that channel or that social network where their viewing can be multiplied by X at a lower price than an advert on any generalist channel. So for Red Bull to give a streamer with millions of followers a setup worth thousands of euros is part of what they consider marketing and promotion at levels that only the privileged can afford.
No sabía qué pedir para Navidad pero los amigos de @redbullESP se han adelantado y de qué forma… 🎁
Mirad que puta locura, un simulador de Formula 1. El único problema es que no entra por la puerta del set-up JAJAJAJJAJ pic.twitter.com/6x2iQ3sCr2
— Grefg =) (@TheGrefg) December 24, 2021
Red Bull’s Grefg setup (one of the best spanish streamers) comes from their sponsors, Playseat and Fanatec, who complete a “simple” set with only a base, steering wheel and pedals, but it seems to include a motion unit (if anyone knows, let us know).
Also using Fanatec as the backbone was the cockpit of Alphasniper, who completed it with SRP-GT pedals from Simacing-Pro. Will these streamers bring new audiences to simRacing or is it a hobby with too high a barrier to entry?
See you on the track!
