What’s happening in the professional world? Where is helping simulation used to develop and improve various things? What happened to that rFpro software used by official racing teams and car manufacturers? Well, it keeps growing and making money…
We’re proud to announce that rFpro’s AV elevate simulation platform has been awarded ADAS & AV Test Innovation of the Year at the 2025 Automotive Testing Technology International (ATTI) Awards.
Organised by Automotive Testing Technology International magazine, an industry publication with more than 20 years of heritage, the annual awards spotlight the most innovative developments in automotive engineering, testing and research. The judging panel is made up of academics and senior engineers from global OEMs, suppliers and research institutions.
This year’s judges praised AV elevate for its high potential to transform the way automated driving systems are tuned, trained, and tested. The platform uses advanced physics-based sensor models and ultra-detailed digital environments to create synthetic training data and run large-scale closed-loop simulations, accelerating development and reducing costs.
Here’s what some of the expert judging panel had to say:
“Precise multi sensor simulation and rapid synthetic data generation directly address industry needs for faster, lower-cost validation,” said Jahee Campbell-Brennan, director, Wavey Dynamics. “Its real-world accuracy and cloud scalability have already cut development time and costs, paving the way for more reliable edge case testing and quicker deployment of autonomous systems.”
“Synthetic sensor simulation for data training use cases could unblock many companies working on ADAS,” added Dr Carrie Bobier-Tiu, director of engineering at Woven by Toyota. “Its impact can be seen in a real use case with AMD.”
Mohammad Behroozi, senior vehicle dynamicist at GM, commented: “AV elevate claims a highly realistic and scalable simulation environment combining physics-based sensor models with fidelity road surface detail and advanced rendering. It automates training data generation and enables complex closed-loop testing—significantly accelerating AV system development.”
Dr Huw Davies, senior lecturer at Coventry University, highlighted the importance of precision in synthetic data: “The risks of inaccurate synthetic data are all too real, requiring that data is precise and has limited errors.”
“Good usage, nice application, controllable error rate. Very strong potential,” noted Bolin Zhou, technical director at CATARC Intelligent and Connected Technology Co.
We’re thrilled to see AV elevate recognised by such a respected industry outlet and panel of experts. This award highlights the real-world value our technology is already delivering, helping developers to reduce their reliance on real-world data generation, massively scale testing and improve the safety, efficiency and cost of automated driving systems.
You can learn more about the Automotive Testing Technology International Awards here.
To learn more about how AV elevate is transforming the development of automated driving systems, click here.
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