Chinese sim racing hardware brand SIMAGIC has confirmed that it will use the upcoming edition of SimRacing Expo Charlotte 2026 to officially unveil a new generation of peripherals aimed at competitive sim racers. The company will be present from May 22 to 24 at the Charlotte Convention Center, specifically at booths G8-G9, where it will showcase its latest products through full hands-on demonstrations and functional simulator setups.
The main highlight will be the new Zeus Series, a family of modular steering wheels set to officially debut during the event alongside the long-awaited launch of MagicDash, a new touchscreen display compatible with SimHub and designed to integrate with both current ecosystems and third-party wheelbases.
Zeus Series: A New Modular Platform for Different Driving Styles
With the Zeus Series, SIMAGIC aims to reinforce one of the fastest-growing trends in premium sim racing hardware: full setup customization. According to the company, the entire lineup was developed around a shared modular philosophy that allows drivers to tailor controls and configurations depending on their preferred racing discipline and driving style.
The series will initially include three main variants:
Zeus Formula
The Formula version is aimed directly at open-wheel racers and high-precision competitive driving. Its design prioritizes a compact and functional layout focused exclusively on the controls needed during intense racing sessions. SIMAGIC describes this model as a solution built for drivers seeking maximum precision and quick access to critical functions without unnecessary distractions.
Zeus GT
The GT model takes a more versatile approach focused on endurance racing and grand touring vehicles. It features a modular round rim profile and a broader suite of integrated controls, balancing ergonomics, accessibility, and functionality during long driving sessions.
Zeus Sport
Meanwhile, Zeus Sport positions itself as the most accessible option within the lineup. While it maintains the modular philosophy and premium direction of the series, it is designed for drivers looking for a high-performance wheel suitable for everyday use without compromising feel or build quality.
All three models will share the lineup’s official slogan: “Customize. Control. Conquer.” — a tagline that clearly reflects SIMAGIC’s strategy of delivering highly configurable products within a unified ecosystem.
Additionally, the company also confirmed the official launch of MagicDash, a long-awaited accessory within the sim racing community. The device will feature touchscreen support and native compatibility with SimHub, one of the most widely used platforms for telemetry and custom racing dashboards.
One of the most important aspects of the announcement is that attendees will be able to test the new products directly on complete simulator rigs installed at the SIMAGIC booth. The company confirmed these will not simply be static displays, but fully operational demo stations where users can experience the force feedback, ergonomics, and control configurations of each wheel firsthand.
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