SIMAGIC will hold a global product launch called “The Next Lap” on October 14, promising new product updates and an early look at what the company has planned heading into 2027. The presentation takes place just two days before SimRacing Expo Frankfurt, where SIMAGIC will also showcase its latest hardware in person.
The company describes The Next Lap as an exclusive keynote focused on the next chapter of its sim racing ecosystem. SIMAGIC has not yet published a complete list of the products that will be revealed, leaving the scope of the presentation deliberately open ahead of October 14.
The timing is particularly notable. SIMAGIC will attend SimRacing Expo Frankfurt from October 16-18 in Hall 12, Booth D13-14, where the manufacturer says visitors will be among the first to experience what comes next. That makes the October 14 keynote a likely preview of hardware that will then be available to see or test at the show.
What Could SIMAGIC Reveal?
For now, SIMAGIC has not confirmed individual product categories for The Next Lap. Community discussion has quickly focused on possibilities including active pedals, additional steering wheels and further expansion of the Alpha EVO ecosystem, but none of those should currently be treated as confirmed announcements.
Join us for an exclusive keynote: The Next Lap.
The next chapter, with exclusive updates from the team and a look at what’s to come as we head into 2027.
SIMAGIC’s Global Product Launch, don’t miss it!
📅 Oct 14 https://t.co/G2zQD4pBlj
— Simagic official (@SimagicOfficial) October 8, 2026
The company has already had a busy 2026 hardware cycle. Its current range includes the Alpha EVO Direct Drive wheelbases, the modular ZEUS steering wheel family, MagicDash displays and several pedal options including the P700, P1000 and P2000.
SIMAGIC has also been experimenting with additional performance from existing hardware. Selected Alpha EVO Pro owners were previously offered access to a software unlock increasing the wheelbase from 18 Nm to 21 Nm, although SIMAGIC has not confirmed whether a wider release of that upgrade will form part of The Next Lap.
Another interesting coincidence is that SIMAGIC’s current ZEUS bundle promotion ends on October 14, the same date as the global product launch. Those bundles combine 12 Nm, 18 Nm and 28 Nm Direct Drive configurations and currently offer savings of up to $387. SIMAGIC has not indicated that the promotion’s end date is directly connected to the upcoming announcements.
SIMAGIC Heads to SimRacing Expo Immediately After the Launch
The October 14 presentation will effectively begin an important week for the company. Two days later, SIMAGIC will open its Frankfurt booth for the 2026 SimRacing Expo, which runs through October 18 at Messe Frankfurt.
SIMAGIC has already teased the Expo by saying that “a new chapter is about to begin” and inviting visitors to discover what comes next. With The Next Lap scheduled immediately beforehand, Frankfurt should provide the first opportunity to get hands-on with at least some of the hardware introduced during the keynote.
The exact presentation time, full product lineup and availability details have not yet been disclosed. Until SIMAGIC reveals more, reports of active pedals or specific new steering wheels remain speculation rather than confirmed products.
The Next Lap takes place on October 14, 2026, followed by SimRacing Expo Frankfurt from October 16-18.
See you on the track!</em
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