Ascher Racing, a name synonymous with high-quality sim racing gear, was founded by Martin Ascher in 2015. From its inception, Ascher Racing set out to redefine the standards of sim racing equipment.
The brand’s mission was clear: to create products that mirror the precision and craftsmanship of real-world racing components.
This vision quickly earned Ascher Racing a reputation for excellence, making it a standout name in the competitive world of sim racing.
Key Milestones in Ascher Racing’s History
- 2015: Martin Ascher establishes Ascher Racing, introducing the first line of premium sim racing steering wheels.
- 2016: The company gains recognition for its innovative approach and commitment to quality.
- 2021: The company is acquired by KW Automotive Group, enhancing its resources and capabilities.
- 2024: Ascher Racing releases the first generation of the McLaren Artura steering wheel series, marking a significant milestone in its product lineup.
The acquisition by KW Automotive Group in 2021 marked a pivotal moment for Ascher Racing. KW Automotive, a leading name in automotive technology and performance parts, provided Ascher Racing with increased stability and access to advanced technologies.
This partnership allowed Ascher Racing to expand its product offerings and refine its existing models, further establishing its reputation in the sim racing community.
Impact of KW Automotive Group
The integration of Ascher Racing into the KW Automotive Group has been instrumental in the brand’s growth and innovation. KW Automotive, renowned for its high-performance suspension systems and automotive components, brought a wealth of expertise and resources to Ascher Racing.
This merger allowed Ascher Racing to leverage advanced manufacturing techniques and materials, resulting in products that meet the highest standards of quality and durability.
Benefits of the KW Automotive Partnership:
- Enhanced Manufacturing Capabilities: Access to advanced production technologies and materials.
- Increased R&D Resources: Ability to invest in research and development for cutting-edge products.
- Improved Product Quality: Elevated standards for precision and craftsmanship.
The McLaren Artura Series
One of the most notable outcomes of this partnership is the McLaren Artura series. This range of steering wheels reflects Ascher Racing’s commitment to combining real-world racing technology with the needs of sim racers.
The Artura series, including models like the Artura Pro and Artura Ultimate, showcases the brand’s dedication to delivering premium, high-performance sim racing equipment.
Evolution of Ascher Racing’s Product Range
Since its founding, Ascher Racing has continually evolved its product range to meet the demands of both amateur and professional sim racers.
The brand’s product lineup has grown from its initial offerings to a diverse range of steering wheels and accessories, each designed to provide an unparalleled racing experience.
Current Ascher Racing Product Lineup:
- McLaren Artura Ultimate: The flagship model, featuring advanced functionality and customization options.
- McLaren Artura Pro: A high-end option with most features of the Ultimate, minus the display.
- McLaren Artura GT4: Designed for GT4 racing enthusiasts, focusing on practicality and performance.
- McLaren Artura Sport: An entry-level model offering quality and essential features at a more accessible price.
Product Innovations:
- Realistic Design: Steering wheels designed to replicate real-world racing components.
- Advanced Controls: Features such as RGB illuminated buttons and customizable controls.
- Ergonomic Enhancements: Improved grips and button layouts for comfort and usability.
By continually pushing the boundaries of technology and design, Ascher Racing has positioned itself as a leader in the sim racing industry.
Happy Racing!
This website uses affiliate links which may earn a commission at no additional cost to you.
