For years, Sim Racing obsession has come at a high price. Literally. Brands like Simucube and Ascher Racing have earned their reputation as leaders in ultimate performance. But that level of excellence has remained a privilege reserved for those able to spend thousands of euros. Now, however, things are starting to change.
Simucube and Ascher Racing: Opening the Door
In May 2025, two giants of the industry took an unexpected—but necessary—step: launching refurbished hardware programs. Simucube with its Pre-Owned Program and Ascher Racing with its AR Refurbished initiative. Both share a common vision: offering elite-level technology at a more affordable price, without compromising on performance or trust.
So what exactly are they offering? Restored, tested, certified products sold with warranty. Simucube adds two levels of cosmetic condition (both fully functional), a 14-day return policy, and a full two-year warranty. Ascher Racing offers wheels in either “excellent” or “good” condition, backed by their rigorous in-house testing to ensure every unit retains the competitive spirit it was designed with.
A Responsible—and Necessary—Shift
This move is not just a nod to our wallets. It’s a statement of intent. In a market where “newer is better” often reigns supreme, these kinds of initiatives bring focus to sustainability. And not just environmental—economic too. Giving a second life to a high-end pedal or a pro-level steering wheel is, in a way, breaking the cycle of disposable upgrades.
There’s something deeply human about this: as virtual racers, we hone our skills lap by lap, always aiming for more consistency, more control. Why not apply that same philosophy to the gear we use? Not everything needs to be replaced each year if it can still perform at the highest level.
Where Are We Headed?
What once seemed like an industry obsessed solely with technological cutting-edge is now beginning to embrace inclusion, accessibility, and responsibility. We’re not talking about lowering the bar, but widening the access. Recognizing that talent doesn’t always come with a heavy wallet.
With these programs, brands like Simucube and Ascher Racing are not just selling hardware—they’re building community. And they’re doing it with a more honest approach that acknowledges the real-world barriers many sim racers face.
Perhaps the future of sim racing isn’t just a race for the last tenth of a second, but a sign of the industry’s maturity. One that values diversity, commitment, and smarter buying decisions.
Because sometimes, the best upgrade isn’t the latest version… it’s the one that makes the most sense.
Happy Racing!
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