Max is enjoying holidays and spreading his passion for the simracing. He assisted to one of his sponsors main event to compete against other simracers in a game he particularly doesn’t enjoy very much: F1 23 , and sometimes, he can be beaten.
An amateur sim racer makes headlines by achieving the unthinkable: defeating the three-time F1® World Champion Max Verstappen in an exhilarating twist at the Heineken® Player 0.0 finale. This global showdown, amidst the historic walls of Heineken®’s first brewery in Amsterdam, marks a new era for sim racing.
The Heineken Player 0.0 campaign, is an exciting gaming initiative that Heineken® and Verstappen developed, to create a new virtual racing experience for fans culminated in winning gamers getting to race against Max himself.
The Player 0.0 initiative is part of Heineken’s global responsible consumption platform, When You Drive, Never Drink, which was conceived to champion responsible consumption, expanding to new audiences in the world of virtual racing. Underscoring that the best drivers are those who choose not to drink. In a gripping 14-lap battle at the sim racing Zandvoort circuit, the amateurs’ razor-thin victory margin electrified the audience, highlighting the campaign’s competitive spirit.
The global showdown featured fierce competitors; being the local winners from tournaments held in Canada, Brazil, Mexico, and the Netherlands, all culminating in a tense finale against Verstappen. Yet, in a stunning display of tenacity, it was Floris Wijers, an amateur racer from The Netherlands who seized the spotlight, proving that determination and skill know no bounds.
As the 2023 sim racing season concludes on a high note, Heineken® sets the stage for an even more thrilling 2024 season. Expanding Player 0.0’s global footprint and reinforcing its commitment to promoting responsible consumption through innovative platforms, while leveraging its motorsports partnerships on a global scale.
Since entering the world of motorsport in 2016, Heineken® has been committed to real change around attitudes towards drink driving and re-launched their ‘When You Drive, Never Drink’ campaign back in May 2022. Heineken® will continue to innovate through their marketing campaigns with F1®, with their 2023 ‘When You Drive, Never Drink’ creative ‘The Best Driver’ launching earlier this year. On top of this, Heineken® has committed to investing 10%+ of all media budgets to support responsible consumption programmes.
You can read the original source clicking by here. The simRacing Setup used by Max is below:
| HARDWARE | COMPONENTS |
|---|---|
| Base | SimSteering Ultimate |
| Wheel | Ascher Racing McLaren Artura Ultimate |
| Alternative Wheel by Asetek | Asetek Forte Formula Steering Wheel |
| Alternative Basewheel by Asetek | Asetek Invicta Direct Drive Wheelbase 27Nm |
| Alternative Basewheel by Fanatec | Fanatec ClubSport DD+ |
| Pedals | HE Ultimate |
| Shifter | Shifter Sequential MagShift Heusinkveld |
| Handbrake | Heusinkveld Handbrake |
| Monitor | HP OMEN 34c |
| VR | NA |
| Cockpit | Cooler Master Dyn X |
| Seat | Included |
| PC | May 2024 Sim Racing PC Build |
| Headsets | Logitech G ASTRO A50 X |
| Keyboard and Mouse | Logitech MK470 |
See you on the track!
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