Streamers move millions of people, hundreds of thousands of potential customers of all ages. For the most part a very appetizing target customer; people with fresh money in their pockets, with time and desire to spend and with few family responsibilities, so for brands focused on leisure it is clearly a vital market.
Many manufacturers cover the biggest streamers with objects and gifts, if only for the simple possibility of catching a few seconds on that channel or that social network where their viewing can be multiplied by X at a lower price than an advert on any generalist channel. So for Red Bull to give a streamer with millions of followers a setup worth thousands of euros is part of what they consider marketing and promotion at levels that only the privileged can afford.
https://twitter.com/TheGrefg/status/1474487290051416071?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1474487290051416071%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fsimracer.es%2Fel-simulador-red-bull-de-grefg%2F
Red Bull’s Grefg setup (one of the best spanish streamers) comes from their sponsors, Playseat and Fanatec, who complete a “simple” set with only a base, steering wheel and pedals, but it seems to include a motion unit (if anyone knows, let us know).
Also using Fanatec as the backbone was the cockpit of Alphasniper, who completed it with SRP-GT pedals from Simacing-Pro. Will these streamers bring new audiences to simRacing or is it a hobby with too high a barrier to entry?
See you on the track!
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